Men’s Cosmetics – Do Polish Men Have Anything to Be Ashamed Of?

Men’s Cosmetics – Polish Men Embrace the Change

These days, there's growing talk about conscious skincare not only in the context of women but also men. Until recently, such topics were often treated with a wink. Today’s man is becoming increasingly confident in reaching for face creams, aftershave balms, and even anti-wrinkle serums or beard care products.

Is the men’s cosmetics market in Poland growing or still lagging? Let’s explore what Polish brands have to offer, how men’s grooming habits are changing, and what ingredients to look for when choosing skincare products.

What was men’s grooming like in the past?

In the past, men’s grooming mainly focused on basic hygiene – washing the body and hair, and shaving. Today, with a shift in how male beauty is perceived, awareness and interest in more advanced skincare have increased.

Is anything changing?

More and more men are paying greater attention to their appearance and skin health, which is reflected in the growing popularity of cosmetics designed specifically for them. Preferences for specific products and features are also changing, with men increasingly reaching for advanced-function cosmetics such as sun protection or wrinkle reduction. It's fair to say that the shelf of men's cosmetics is gradually catching up to the women's section – but its key elements remain simplicity and speed.

Men’s skin is thicker than women’s, which makes it more resistant to external factors.

Polish brands for men:

• Face and body care:

  • Ziaja Yego series – a comprehensive range of products for men tailored to a fast-paced lifestyle, suitable for both quick showers and long grooming rituals.

• Hair and scalp care:

  • Biały Jeleń – offers many shampoos and body washes with extracts such as hops or birch. 

• Beard care:

  • Apis – with natural oils and oriental scents.

• Deodorants and perfumes:

  • AA Men – includes spray and roll-on deodorants.

What ingredients are most important in men’s cosmetics?

Key ingredients in men’s skincare products are those that moisturise, soothe irritation, protect the skin from harmful external factors, and regulate sebum production. Important ingredients include hyaluronic acid, panthenol, allantoin, ceramides, glycerin, and UV filters.

Protection against free radicals is also crucial, as they damage cells and accelerate the skin ageing process. That’s why gentle cleansing followed by moisturising is so important.